TTK Services has launched a new division called HomeShikari.com, a real estate listing service.

Homeshikari.com facilitates the search for homes and offers verification services for leads generated. The website currently only offers information for Bengaluru and plans to roll out the site to more cities pan-India next year.

The firm is part of Chennai-based TTK Group, a diversified home appliances-to-healthcare product enterprise known for its popular household brands like Prestige. TTK Services also runs YourManInIndia.com, which is a concierge and global mobility services site, and GetFriday.com, which is a virtual assistance service.

T T Jagannathan, chairman, TTK Group said,"With this service, we aim to change the way people search for homes. There are definite plans for expanding the service across India. We should be looking at a roll out into other cities in fiscal year 2012-13."

The HomeShikari portal is an interactive platform that is expected to help people searching for homes to buy or rent, make informed choices based on their specific needs and preferences and also help home-owners showcase their residential properties to the right target audience. The website offers features such as an interactive map-based search, pictures and floor-plans as well as value added services. The website will go paid after three months, charging brokers for listing ads.

Sunder P, managing director, TTK Services, said,"The current market forces are not conducive for sustainable long term growth due to poor organisation and a complete lack of transparency. Due to the wide gaps and a largely opaque market, a majority of transactions that happen may not always result in a win-win situation for the consumer. With HomeShikari, we intend to address these gaps with a comprehensive solution that is going to be useful for both home-owners and home-seekers."