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Online real estate business likely to grow: Experts
- Economictimes.com, Jul 7, 2013
MUMBAI: With a rising number of property portals entering the market, the online real estate business is expected to improve gradually as these websites bring transparency by providing high quality information about projects, believe industry experts.
Property portals are increasingly becoming a tool for research on buying, selling and leasing residential or commercial properties in many parts of the country, as the amount of information listed on these sites is increasing.
"By increasing the quality and quantity of information available to end-users, we attempt to bring in greater transparency to the entire gamut of buying/selling properties. It is our constant endeavour to increase the amount of information listed about a particular property and to avoid spam or incorrect listings," Magicbricks business head Sudhir Pai told PTI.
According to experts tracking the realty sector, sites such as Magicbricks, 99acres, Makaan, IndiaProperty and CommonFloor are fast becoming the choice of consumers looking for renting a property, as well as for developers.
"The online real estate market is yet to reach an inflection point as seen in the travel or e-commerce sector. However, with the penetration of internet more and more consumers in the urban areas have started using this medium as the first point of search for all their real estate needs," HomeShikari.com chief executive P Sunder said.
Currently, the size of the property portal market is around Rs 250 crore going by the topline of some of the listed portals in the country.
This market is expected to grow at a CAGR of 50-100 per cent in the coming years, mainly on the back of increased focus on this medium of communication by buyers as well as developers. This model also helps decision-making faster for buyers.
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